VACOC Monthly Guest Expert Teleseminar Series:

The Top 10 Mistakes That are Killing Your Brand

Presented by Rob Frankel

DATE: Thursday, October 18, 2007
TIME: 5pm PST / 6pm MST / 7pm CST / 8pm EST
LENGTH: 60 minutes (please call in 10 min. early)
COST: FREE!

This class is open to all Virtual Assistants and business owners. Feel free to invite your colleagues and clients.

“Branding is not about getting your prospects to choose you over your competition; it’s about getting your prospects to see you as the only solution to their problem.” ™ –Rob Frankel

Branding is a lot more than just a name and a logo. It’s how users and prospects are turned into evangelists for your business. But even more important than what you know about branding is what you don’t know. It’s costing you real business and real dollars. Branding expert Rob Frankel will be telling you–yes, you– the 10 ways you are currently killing your brand. He’ll also tell you how to fix every one of them.

Join us on Thursday, October 18, for a special hour with Rob Frankel, author of the groundbreaking bestseller, Revenge of Brand X: How to Build a Big Time Brand on the Web or Anywhere Else.  Rob Frankel has been called “the best branding expert on the planet,” advising, consulting and speaking to Fortune 500 companies, funded start-ups and major media such as CBS, CNBC, ABC, NBC, FOX, WSJ, NYT, LAT and many more.

Branding is relevant to every business, and to every part of your business. Rob is the only branding consultant who can show you how creating and implementing brand strategy directly increases your bottom line revenues–and profitability. Be sure to catch a spot at what is sure to be one of our most fascinating, eye-opening events.

Register Now!

About Rob Frankel

Rob Frankel has been called “the best branding expert on the planet,” advising, consulting and speaking to Fortune 500 companies, funded start-ups and major media such as CBS, CNBC, ABC, NBC, FOX, the Wall Street Journal, New York Time, LA TImes, and many more. (For clips, visit http://www.robfrankel.com/videos.html).

Rob is the only branding consultant who can show you how creating and implementing brand strategy directly increases your bottom line revenues–and profitability.

He is also the author of the ground-breaking best-seller, The Revenge of Brand X: How to Build a Big Time Brand on the Web or Anywhere Else, (ISBN 0967991218) and founder/authority on the revenue-generating Branded Community® via http://www.i-legions.com. Details at http://www.robfrankel.com.

VACOC Monthly Guest Expert Teleseminar Series:

The 5 Strategies to Earning Your Worth

Presented by Mikelann Valterra

DATE: Thursday, September 20, 2007
TIME: 5pm PST / 6pm MST / 7pm CST / 8pm EST
LENGTH: 60 minutes (please call in 10 min. early)
COST: FREE!

This class is open to all Virtual Assistants, independent professionals, small business owners, micropreneurs and solopreneurs. Feel free to invite your colleagues and clients.

Are you earning your potential? Or are you struggling against an “internal income ceiling?”

In this powerful teleseminar, Mikelann Valterra, founder of The Women’s Earning Institute, explores the psychology of why even successful women undersell themselves and what to do about it.

From having lower pay expectations than other people, to difficulty in asking for what you really want, women who “underearn” deal with complex emotional issues around making money. Learn the five crucial skills to earning what you are really worth, and start making more money today!

Participants will learn:

• How to make asking for what you want easier;
• How and why women underprice themselves, and what to do about it
• How to conquer “The Good Girl Syndrome”
• How getting in touch with “resentment” can make you more money

And much more… Reserve your seat today!

Register Now!

About Mikelann Valterra

Mikelann (pronounced “Michael-Ann”) Valterra is the founder and director of The Women’s Earning Institute and author of the book, “Why Women Earn Less: How to Make What You’re Really Worth,” and the workbook, “How to Set and Raise Your Rates.” As a specialist in earning issues, she speaks and consults widely on how to overcome self-sabotaging beliefs about money. From KOMO News 4 to the Washington Post, she talks about transforming one’s relationship to money, and how women can earn at their potential.

To subscribe to the free monthly “Earn Your Worth” e-newsletter, go to http://www.womenearning.com.

It’s survey time again!

Last August, the Virtual Assistance Chamber of Commerce conducted its first annual survey of the Virtual Assistant profession. Over 3,000 Virtual Assistants worldwide, primarily from the United States, Canada, United Kingdom and Australia were personally invited to participate, and we had a tremendous response!

Our survey yielded over 71 pages of data. It’s the best representative cross-section taken and most in-depth, comprehensive information available in the industry today.

FREE Copy of the Completed Survey to Everyone Who Participates (you don’t even need to be a member!)

You must participate in order to receive a free copy. Participation is completely anonymous to ensure the highest level of participation and the most candid, forthright responses. The only data we collect is your IP address (which is tracked only by the survey software we use, not by us), and that will only be used to fulfill free survey requests to those who participate (so be sure and submit your request from the same computer that you use to take the survey). We collect no personal identifying information; all information collected is used in aggregate form only.

Membership is NOT required. The survey is open to anyone who:

• Self-identifies as a Virtual Assistant;
• Has an open practice (not closed or in planning stages);
• Has at least 5 years secretary/administrative assistant experience of some form;
• Works for themselves and is not a member of a virtual staffing agency; and
• Offers primarily services that are administrative in nature.

There are 97 multiple-choice questions in the survey, and three optional free-form questions. The survey is very fast-paced, should only take you 20-30 minutes tops to complete.

Survey sections include:

• Individual Demographics
• General Business Demographics
• Experience & Credentials
• Clients/Target Markets
• Hours
• Pricing
• Employees & Subcontractors
• Services
• Marketing
• Training & Continuing Education
• Success, Profitability & Entrepreneurship
• Industry Organizations
• Industry Training Programs
• Professional Standards & Ethics

Be Part of History; Tell Your Friends

The VACOC is contacted constantly by the media for information on Virtual Assistance. The information collected by our survey has been absolutely instrumental in creating more awareness about Virtual Assistants, getting more accurate articles written about the Virtual Assistant industry and better educating our marketplace–all of which helps YOU get more clients.

By participating in this survey you become part of that history and play an instrumental role in helping us make Virtual Assistance a household term. Please pass the word on to your colleagues by posting in your blogs, newsletters, forums and listservs and direct them to our survey page here. The more Virtual Assistants who participate, the better results and exposure for the Virtual Assistant industry overall!

Request Copy

As promised, the survey results report is available at no cost (yes, FREE!) to any Virtual Assistant who participates. At the end of the survey period (September 1), simply check back here as we will update this page with a request form. Submit your information and a copy will be emailed to you–easy as pie. (Please note that this will opt you in to the VACOC mailing list.)

I want to let you know about another upcoming FREE teleseminar sponsored by the Virtual Assistance Chamber of Commerce.

VACOC Monthly Guest Expert Teleseminar Series:

You’d Protect a Human Child, Why Not a “Brain Child?” Intellectual Property for Solopreneurs

Presented by Nina Kaufman, Esq., Wise Counsel Press

Date: Thursday, June 21, 2007
Time: 5:00 p.m. PST/6:00 p.m. MST/7:00 p.m. CST/8:00 p.m. EDT
Length: Sixty minutes
Cost: FREE!

This class is open to all Virtual Assistants, Small Business Owners and Independent Service Providers. Feel free to invite your colleagues and clients.

Do you know the difference between a trademark, a copyright, and a domain name — and the rights each one entitles you to?

Do you want to avoid messy (and expensive) disputes with other business owners?

Want to know how to protect your valuable intellectual capital so that you’re the one to profit from it?

Just as human children need our protection, our “brain children”– or intellectual property — also need our protection. Unfortunately, solo professionals often don’t realize (before it’s too late) that they had protectable intellectual property and what they could have done to protect it.

Given the fast pace at which information flies in the Digital Age, forethought and intellectual property planning is absolutely necessary.

Join me to learn how you can identify your “brain children” and protect yourself economically. A few of the scenarios that we’ll cover include:

• What’s the difference between a copyright, a trademark, and a domain name?
• Can I get a trademark once I have a domain name? And what if someone tries to get a trademark using my business name?
• What if my articles appear on someone else’s website (or blog) without permission?
• Who owns the program that I collaborated on with someone else?
• Can I use ideas in my business that I generated for a client?

And much more!

Free giveaways will be provided to four lucky call participants, so be sure to register today to reserve your spot!

Sign up here: Teleclass registration.

About Nina Kaufman: Nina L. Kaufman, Esq., is a rare combination: a small business attorney, entrepreneur, and stand-up comedienne. Through her humor, wisdom, and legal acumen, she helps entrepreneurs and small businesses protect their companies and develop a solid legal foundation for growth and success. She specializes in working with service-based businesses. Her mission is to help demystify legal concepts and mumbo-jumbo so that business owners can make smart legal decisions, protect their companies, and save money . . . wisely.

For over a decade, she has worked with solopreneurs and small business owners through her NYC law firm, Paltrowitz & Kaufman, LLP. A prolific writer and legal blogger, Nina is the founder and President of Wise Counsel Press, LLC, which produces legal information products for entrepreneurs. She blogs regularly on business partnership and partnering relationships in her Business Partnership Central blog and is a regular contributor to Entrepreneur magazine’s new online portal for women business owners, WomenEntrepreneur.com. Her new book, The Key Questions: 100 Questions to Ask Before Going into Business with Someone Else, is soon to be released through iUniverse and will be available online through Amazon.com and Barnes & Noble.com. She is married and lives in New York City.

Sign up for the teleseminar! I think you’ll enjoy it and don’t forget . . . it’s FREE!

When I decided to start a Virtual Assistance business, I wondered if I could do it. I mean, I knew I could do the work. But could I run a business? See, I’m what is known as a free spirit; in other words, I’m undisciplined and easily distracted. That flies in the face of being very organized, which I am (no wonder the person I fight with the most is me!).

I wrote in my business plan that I would take a project and turn it around in 24-48 hours. Pretty unrealistic plan because what if I got six projects at once? And who knew what the complexity of those projects would be? I had guaranteed failure. So, for months, I was in the frame of mind that if I got a lot of projects to do, I would fail because I couldn’t do them all at once. My subconscious mind was not letting me find clients. Thus my business was failing. I was miserable. During that time I joined the VACOC and subsequently left because I didn’t have time for it. I was too busy failing.

When I came back to the VACOC in October, I decided to purchase their forms. I had to do something besides get a full-time job. Those forms, along with actually participating in the forum this time, has made all the difference. I now realize my limitations are not that I’m undisciplined and can’t run a business. I am running a company and being undisciplined spurs my creativity. My limitation is time and time can be managed. The best way to manage time as a VA is to have retainer clients and the equivalent of one day dedicated to taking care of the business. Take care of the business . . . take care of yourself. They go hand-in-hand.

Two weeks ago I changed my hours from Monday-Friday to Monday-Thursday. Friday belongs to my company. The past two Fridays I haven’t spent a lot of time on the business, per se. What I have done is cleaned out and cleaned up my home. I removed nine large trash bags of clothing and linen, threw out enough stuff to fill three wheeled bins, moved two pieces of furniture to the basement (The cellar will receive the same cleansing at the end of June.). Yesterday I cleaned the house from top to bottom - that was a really good thing because the cat hair was getting kind of thick - lol!

Suzanne Evans of Blueprint Life Coaching started me on this quest. Now I feel so much cleaner, organized, lighter, refreshed. And because I got rid of so much, I have room for those two or three other retainer clients I want.

Have you made room for what you want in your business and your life?

TAG! I’m it! So is Suzanne Evans!

TAG! You’re it, Tracey Lawton! And you’re it, Silvia Shields!

This ultimate guide to productivity meme was started by Ben Yoskovitz at Instigator Blog and Vickie Turley of A Balanced Alternative (transforming from Elite VAs) tagged me and Suzanne.

The question: what’s your secret to being productive?

Well, it’s not really a secret; it’s more of a practice. Some might even see it as being a bit on the obsessive-compulsive side. It’s the way I work best.

I believe in the old adage: a place for everything and everything in its place. My home, which contains me, a five-year-old boy, four cats and two fish, tends toward messiness. It also seems to generate things that prove the placard hanging in my kitchen: if the dustball moves, it’s probably a cat. The dustballs bug me, but I can coexist with them. I cannot coexist with disorder.

Like the rest of my home, my office is organized and ordered. My home is small and the office is a small alcove within the home. The operative word is small. If things are not where they belong - and it only takes a few things - small becomes smaller. I haven’t reached smallest yet . . .

Everything in my office is within reach. I can swivel my chair and put my hands on anything I need. This proves to be very efficient. I don’t get a lot of exercise, but that’s not the point. Efficiency breeds productivity and that’s the point. As something comes into the office, it’s dealt with immediately, even if that’s just putting it in its place. A piece of paper is put into a file/folder and the folder may be put into the bin. Or that piece of paper is put into the follow-up file with a corresponding entry on the calendar. The objective is two-fold. Keep the files complete and try to put my hands on a piece of paper as few times as possible.

So that’s my “secret.” Some might call it a disorder. I call it order; it’s organized, efficient and . . . productive.

Okay now - here are the rules of this project from Ben’s Instigator Blog forwarded to me by Vickie Turley:

1. Write a post on your best productivity tips. Challenge yourself by picking your single best productivity tip (although this isn’t a requirement; you can give us more if you want).
2. Include links to other people that have written posts, or include their tips in your post with proper attribution.
   

   Note: I’m not asking that you link to everyone in the group writing project meme; pick the ones you want to connect with. You certainly can link to everyone, but it’s not a requirement. I like leaving more decision making power in your hands so this isn’t just a link grab, but you’re thinking about what your audience & community wants to read about.

   A link back to this post is appreciated though, to help spread the word!

3. If you use Technorati Tags then tag your post “ultimate guide to productivity”.
4. Tag others in your post to spread the meme. Tag as many people as you like!
5. If you link back to Instigator Blog and email me at byosko@gmail.com, I’ll make sure to include at least 2 links back to you. But this isn’t a requirement, it just helps me keep track of what’s going on.

This morning I woke up after having fallen asleep on the couch AGAIN. It was 5:15 a.m. I quickly cued the program I was watching when I fell asleep, then watched the last seven minutes so I could erase it from the DVR. Still groggy, I set my cell phone’s alarm for 7:15 and climbed into bed to catch at least an hour of rest in a totally stretched-out position.

I dozed for about twenty minutes and woke thinking about my grandson. He’ll be in kindergarten next year. The pre-school he now attends decided to cancel next year’s kindergarten class. I know it was a difficult decision for the school to make; however, my plans for Jayden now have been dashed against the rocks of life. So who said life was fair, or easy, anyway? Not me.

I know God will provide a way for Jayden . . . and me.

Back to my waking thoughts. Jayden has grown so quickly - even more quickly than my daughter did. But that’s because I’m older. Because I’m older and am trying to get my business to soar, I tend to sit at my computer for too much of the day. The stress of the last six months has taken its toll on me in many ways — two of which are that I’ve spent even more time at the computer and I’ve gained more weight. I’m tired. And I’m sure it has nothing to do with falling asleep on the couch . . .

I’ve spent less time with my grandson.

As I was waking, I thought of what I could do with my grandson that would make him happy. I realized that there was something we could do today that we might not have the opportunity to do for too much longer. When he got out of his bed and came to mine, I asked him if he wanted to walk to school. His face lit up and he said, “Yeah!” The next thing I heard was him making his lunch for school. Imagine that - five years old and able to make his own lunch for school! I told you he’s growing up quickly.

I was excited to walk to school and to spend time with him. Not as excited as him, mind you, but excited. There’s something about walking together that insulates us from the outside world. It was just the two of us.

Today he’ll take a nap at school. Tomorrow, if it’s not raining, we’ll walk to school again.